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How Supernormal Is Automating Meeting Notes for Entire Organizations
Supernormal helps teams auto-capture meeting notes, action items, and summaries across Google Meet, Zoom, and Teams. Here's how it's scaling AI note-taking across the enterprise.
Marco Fazio
April 14, 2025
AI Breakdowns: Supernormal
How Supernormal Is Automating Meeting Notes for Entire Organizations
Remote meetings exploded in 2020—but they brought a new problem:
Endless calls, and no one taking proper notes.
Supernormal emerged to solve this with a simple promise:
Join your meetings, take notes for you, and email the summary—all automatically.
Unlike Otter or Fireflies, Supernormal focused on:
Enterprise-level accuracy
Human-sounding summaries
No friction or setup
By mid-2025, it was capturing meetings for teams across Google Meet, Zoom, and Microsoft Teams—used by thousands of orgs, from SaaS to finance to consulting.
Here’s how Supernormal scaled from Chrome extension to enterprise infra.
Chapter 1: The Seed of the Idea
Supernormal was founded in 2021 by Jonas Thordal and Fabian Perez, who previously worked at GitHub and Facebook.
They saw three trends converging:
Zoom fatigue → need for async clarity
Meeting sprawl → need for structure
LLMs → finally good enough to summarize conversations
So they built a Chrome extension that:
Joined Google Meet calls
Recorded, transcribed, and summarized the conversation
Delivered AI-generated notes to your inbox within minutes
It worked instantly—no new logins, no switching apps, no setup.
Chapter 2: What Made It Different
Supernormal wasn’t just another transcription tool. It focused on:
Structured outputs:
Key discussion points
Action items
Decisions
Clean, readable prose (not bullet lists or raw transcripts)
Zero disruption: It joins silently, no need to record manually
Multi-platform: Now works across Zoom, Meet, and Teams
Teams could:
Sync notes into Slack, Notion, HubSpot, Salesforce
Auto-organize meetings by topic, client, or team
Search across past meetings instantly
Chapter 3: Product-Led Growth and Virality
Key to Supernormal’s traction:
Viral loops in Slack: “Your notes from today’s meeting”
Internal champions: Ops, product, and sales leads who saved hours
No training required: “Install and forget” UX
Templates for customer calls, 1:1s, standups, retrospectives
It spread quickly in:
Remote-first companies
Sales teams running 10+ demos a week
Customer success orgs logging call insights
Agencies managing clients across time zones
And with every meeting captured, more teams joined.
Chapter 4: Business Model and Monetization
Freemium SaaS:
Free tier: Limited calls per month
Pro plan (~$18–25/month): Unlimited notes, integrations, CRM sync
Team plan: Shared call logs, admin control, advanced search
Enterprise: SSO, compliance, and full analytics
In 2024:
Supernormal raised funding from EQT Ventures, OpenOcean, and others
Became profitable on team plans before raising further capital
Estimated $5–10M ARR, growing fast via product-led loops
Chapter 5: Why It Worked
Frictionless onboarding: No app switch, no training, just install
Valuable default output: Notes people actually use
Great summaries: Human tone, clear action items
Strong integrations: Feeds into existing workflows (Slack, Notion, CRM)
Compounding usage: Every meeting makes the org stickier
What You Can Learn
In B2B, reduce setup friction to nearly zero
Don’t just capture data—structure and summarize it
Build around user habits (calls) rather than change them
Recurring internal value (notes) drives enterprise expansion
Marco Fazio Editor,
Latestly AI,
Forbes 30 Under 30
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