How to Turn a Rough Idea into a Ready‐to‐Publish Campaign Using Design Pickle

Who This Is For

If you’ve ever had a brilliant visual idea but no bandwidth to execute it fast, this tutorial is for you.
We’ll walk through how one simple creative request inside Design Pickle can turn a 5‑minute description into a fully designed ad campaign using a blend of structured briefs, human designers, and built‑in automation .​

Step 1 – Start with Your Idea

Think of the idea in plain language. Example:

That’s all you need. No wireframes, no complex notes.

Step 2 – Open the Design Pickle Dashboard

Log in and click Create → New Request.
Choose your delivery format — Social Graphic, Carousel Ad, or Video Clip.
Under “Goal,” write your mini‑brief in human terms: what the audience should feel, what colors represent your brand, and any references to attach .​

The AI Request Assist parses this and populates:

• Correct dimensions (e.g., 1080×1080 for LinkedIn)

• Preferred fonts/colors if they’re in your Brand Profile

• A draft timeline estimate​

Step 3 – Let the Platform Do the Routing

After submission, your task automatically routes to a vetted designer trained in your category — for example, SaaS ads versus consumer packaging .​
The first draft generally arrives within 24 hours. While you wait, your project panel shows its current stage: “Queued → In Design → QA → Ready for Review.”

What’s happening behind the scenes:

• AI matching system aligns your brand rules with available skills.

• Internal QA review flags anything off‑brand before you see it.

• Slack or email notifications keep you updated .​

Step 4 – Review and Comment

When you get your file, click “Review.”
You can annotate directly on the design (draw, highlight, comment) — no PDF downloads needed.

Quick tips:

• Be specific with color and layout notes (“Move logo 10 px right” works better than “Adjust branding”).

• Use the “Approve” button only when you know it’s final; this auto‑syncs to Stockpress for archive.

• Multiple stakeholders can comment simultaneously without overwriting each other’s feedback .​

Step 5 – Automate Your Delivery

Once approved:

1. Files auto‑export to Stockpress DAM (if connected).

2. A link to the final folder arrives in Slack.

3. Analytics in your dashboard update — delivery time, revision count, on‑brand score .​

From idea to publish‑ready asset: less than a work day.

Step 6 – Repurpose It (Optional)

Turn that ad graphic into a carousel or video reel on the same platform:
Just click “Duplicate → Change Format → Motion.”
The same designer or team handles adaptations without starting from zero .​

Consistency stays; context changes.

Mini Demo Recap

Total: ≈ 1 work day for a campaign‑ready file with no meetings.

Pro Tips for Better Results

• Keep your Brand Profile updated — it’s how Design Pickle maintains visual accuracy.

• Batch similar requests (e.g., all Q4 ads) to shorten total turnaround.

• Revisit metrics in your dashboard monthly to identify what types of designs approve faster and perform best .​

Key Takeaway

Design Pickle is at its best when used not for emergencies but for momentum.
Turn your design process into a daily habit: brief in minutes, review in hours, publish with confidence .