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Midjourney vs DALL·E 3 vs Leonardo AI: Best AI Image Generators in 2025

Compare Midjourney, DALL·E 3, and Leonardo AI to find the best AI image generator for design, marketing, and creativity in 2025.

Author

Latestly AI
April 21, 2025

Introduction: AI Image Generation Hits the Mainstream

AI-generated images are no longer experimental. Whether you're creating product ads, game assets, thumbnails, or concept art, image generation is now a daily tool for millions.

In this comparison, we break down the top three AI image generation platforms — Midjourney, DALL·E 3, and Leonardo AI — to help you pick the best one for your needs.

Quick Comparison Table

Feature

Midjourney

DALL·E 3

Leonardo AI

Access

Discord (chat prompts)

Built into ChatGPT & Bing

Web-based UI

Style Strength

Artistic, stylized

Clean, photo-realistic

Commercial, game-ready

Prompt Control

Medium

Very high (via GPT)

High + negative prompts

Editing Features

Limited

Inpainting, outpainting

Advanced fine-tuning options

Best For

Artists, storytellers

General users, marketers

Game devs, product designers

Model Ownership

Closed

OpenAI (limited control)

Supports custom models

Midjourney – The Artist’s AI

Midjourney exploded in popularity for its visually striking, moody, and artistic aesthetic. It runs through a Discord bot and is often favored by visual storytellers and indie designers.

Best For:

  • Moodboards & concept art

  • Posters, album covers

  • Social media & brand identity

Key Features:

  • Consistently high-quality generations

  • Upscaling and variant tools

  • Prompt tuning via version control

  • Stylized results ideal for art and emotion

DALL·E 3 – Clean, Controlled, and Conversational

DALL·E 3, available via ChatGPT (Pro) and Microsoft Copilot, excels at converting clear text into literal and well-structured visuals. It’s great for commercial use, clean lines, and multi-subject composition.

Best For:

  • Ad creatives

  • Blog illustrations

  • Product visuals and diagrams

Key Features:

  • Deep GPT integration for prompt clarity

  • Inpainting + outpainting for edits

  • Built-in in ChatGPT & Bing

  • Easy to use for non-designers

Leonardo AI – Designed for Commercial Creators

Leonardo AI targets prosumers with an intuitive UI, pre-trained styles, and advanced options like negative prompts, control nets, and 3D asset creation. It’s popular for eCommerce, gaming, and ads.

Best For:

  • Product mockups

  • Game assets

  • Custom model training

Key Features:

  • Web-based UI with history, fine-tuning

  • Model playground (e.g. “DreamShaper”)

  • Training of custom styles/models

  • Commercial-ready output + batch export

Which AI Image Generator Should You Use?

Use Case

Best Tool

Artistic & stylized visuals

Midjourney

Literal & editable content

DALL·E 3

Commercial & eCommerce work

Leonardo AI

Game design & asset creation

Leonardo AI

Fast idea-to-visual

DALL·E 3

Final Verdict

  • Use Midjourney for creative, stylized artwork that pops.

  • Use DALL·E 3 for reliable, easy-to-edit images with GPT control.

  • Use Leonardo AI for product images, commercial workflows, and gaming assets.

Each tool shines in its own niche — and together, they’re reshaping the future of content creation.

Join Tens of Thousands Founders, Creators, and Builders

Every Tuesday, Latestly AI delivers AI tools, playbooks, and growth hacks — no fluff, just fast insights.

Marco Fazio Editor,
Latestly AI,
Forbes 30 Under 30

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